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Shim grew up in North London, and early on discovered a natural talent for accounts and taught herself the accounting software Sage. Shim soon became an in-house bookkeeper and went on to study and qualify for her AAT and subsequently part-qualify for ACCA accountancy qualifications.
Shim’s experience has seen her work for a number of large scale companies including a property investment firm where she managed a portfolio worth £500 million, major beauty and cosmetic brands including L’Occitane and Charlotte Tilbury, as a Financial Controller in the UK’s largest qualitative market research company and coordinating the business portfolios of high net worth individuals and angel investors.
Her responsibilities for these companies included managing the cash flow of the business, budgeting and forecasts, expansion into new areas of business through analysis, setting up offices overseas, managing the directors' personal accounts and expenses, managing and training teams of junior accountants and delivering financial information to people with a non financial background.
Alongside her nine to five work Shim has always had an entrepreneurial spirit and has successfully run a club night, invested in various property ventures and set up a holistic beauty therapy business. In her early thirties the first of Shim’s three children arrived and giving her a different outlook on life and forced her to assess what was important to her. Wanting to spend more time nurturing her growing family, and with a desire to combine her passions and interests with her work life she decided she would start up her own business. Dragons & Daisies launched in 2012.
Dragons & Daisies is a children's clothing brand. The company combines fashion and design with the mission to deliver positive and affirming messages to young minds through slogans inspired by New York subway art and urban music culture. Dragons and Daisies is designed for mini nonconformists boasting a gender neutral stance and a socially conscious outlook to packaging, manufacture and marketing. Shim runs the bulk of the business from home and wears the numerous hats of chief designer, fulfilling orders, photography, managing the online store, email marketing and social media. Dragons & Daisies product has been featured in international publications and children’s TV shows.
Alongside running her own company Shim is business manager of premiere music promotion and management company, Soul 2 Streets. Owned by her partner DJ Maurice (BBC Radio 1Xtra, Rampage), Shim works alongside the artists managed by the company, including an international DJ with a top 20 hit under his belt and a Mercury Music Prize nominated producer. Shim helps the artists handle their own cash flow, tax returns and investments and helped to increase Soul 2 Streets’ turnover by 300%. With 23 years of financial experience under her belt working in numerous business sectors and niches, Shim has a great knowledge of industry and a hard work ethic.
Shim currently offers financial and business consultancy to start-ups and SME's. As a consultant Shim helps businesses analyse areas for expansion and growth, getting clear with planning a scope of works over a set period of time; 30-90 days, drafting cashflows and budgets in collaboration with business owners, helping develop new products and services and getting to grips with and understanding how a financial structure can help with driving your business forward.